Adele appoints Twickets official resale partner for Wembley ‘Finale’ shows


Adele has appointed face value ticket platform Twickets as the official resale partner for her 2017 UK ‘Finale’ shows. Visitors to Adele’s website will find a button directing them to exchange tickets for UK shows on Twickets, where they can set up an alert for when tickets become available.

The official resale page for Adele’s 2017 UK ‘Finale’ shows, for which all dates are now sold out, states “Resale of tickets through any channel other than Twickets will not be accepted; you risk having them cancelled and being denied entry to the show. This applies to all UK shows.”

The move follows a successful partnership over the UK leg of her Spring 2016 tour, where ticket holders who were unable to attend and those who wished to purchase were brought together by Twickets, signposted by Adele’s tour page. Several thousand tickets were sold at face value, thwarting touts and stopping fans from being ripped off by the exorbitant prices found on the secondary market.

Tickets for Adele’s four 2017 Wembley dates went on sale in two batches (2.12 and 09.12), with the second release being announced after the first sold out. Both dates had presales for the fan club on the Wednesday preceding Friday’s general release.

The face value of tickets on primary ticket providers Eventim and See Tickets ranged from £45 to £95, plus booking fee. Tickets for the first dates had sold out on Friday 2 December by 10:07am on Eventim, with See Tickets selling out soon after. The release of tickets for the second two dates, which were also listed on Ticketmaster, sold out similarly fast.

Secondary prices after presale
The overwhelming demand can be explained by a glance at the secondary sites. On Tuesday 1st December, Viagogo’s website stated that tickets would be made available on their platform at 9.55am on the day of Wednesday’s presale, and true to their word, tickets were available at 9:59 for £224. Minutes after the first presale went live, hundred of tickets were available on Viagogo and Stubhub for inflated prices all the way up to £8800 for a single ticket. The second presale was almost identical, although Stubhub did not list the new dates. Almost all of the tickets listed on Viagogo in the immediate aftermath of the presales did not even have a seat or row number, in violation of the Consumer Rights Act 2015.

Secondary prices after general sale
Following both general releases, when tickets sold out on primary sites within minutes, thousands were available on Viagogo and Stubhub within the first five minutes, with more added with every refresh of the page. Prices soared, with some even hitting £6599, and around half of the listings did not have ticket details like seat or row numbers.


About Twickets
Twickets is a fan-to-fan ticket resale platform that operates with a face-value policy. Available on web, mobile and social media it is the official resale solution for artists such as Adele, Mumford & Sons, One Direction, The 1975, and Catfish and the Bottlemen, as well as some of the UK’s leading festivals. Twickets fully protects its users with a guarantee against fraud and overpricing and serves to steer fans away from the exploitative secondary ticketing platforms.

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