Eventbrite and Bandsintown Partner to Connect Concert Creators to Music Fans
New technology plugs the two platforms seamlessly into each other, providing live music organisers with simple access to Bandsintown’s 30 million registered music fans.
London, December 6, 2016 – Eventbrite, the world’s largest ticketing and event technology platform which powers two million events around the globe each year, and Bandsintown, the largest concert discovery app in the world, today announced a new partnership centered around product innovation and enhanced technology.
The first phase of the partnership launches today, delivering a first-to-market deep integration of Bandsintown Promoter which makes it seamless for Eventbrite organisers to reach new music fans completely within the Eventbrite environment. The second phase is a consumer-focused offering that will allow music fans to complete their entire Eventbrite concert ticket purchase without ever leaving the Bandsintown environment.
“Concerts and live music experiences have always been an incredibly important part of Eventbrite, and this new partnership with Bandsintown provides our organisers with a super-targeted, direct connection to the most passionate of music fans,” said Julia Hartz, CEO and Co-Founder, Eventbrite. “We’re proud to continue innovating with a best-in-class music partner to create exciting new products that ultimately get more concert-goers to the shows they love.”
“Over 50% of our concert-goers frequently go to see artists they had never heard of before they discovered them on Bandsintown,” said Fabrice Sergent, Managing Partner, Bandsintown. “This makes Bandsintown a fertile discovery ground for Eventbrite’s event creators.”
The partnership has two phases:
- Phase I goes live today, and it marks the first integration of Bandsintown‘s ad solution platform, “Bandsintown Promoter,” into a third party platform, allowing seamless promotion of shows to Bandsintown fans from within the Eventbrite platform as part of the event creation flow. This equips music venues, promoters, and festival organisers with the ability to effortlessly reach specific fans of artists (and “affinity artists,” or artists that are similar) performing at their shows, in specified locations, via Bandsintown concert email alerts.
- Phase II, launching early next year, is the ‘distributed commerce’ integration enabling both discovery and end-to-end purchase of Eventbrite shows without fans having to leave Bandsintown (both in the app and on the website). This will be the first time the show ticket will appear within the Bandsintown app as a barcode for simple scan entry.
The partnership is an important extension of Eventbrite’s distributed commerce strategy, which launched earlier this year with the ability to buy tickets to events on Facebook. The strategy opens up the Eventbrite marketplace to third party audiences with a seamless purchase experience that removes impediments to conversion, such as voucher redemptions and redirects to other platforms or websites.
Hartz added, “We have always taken, and will continue to take an open approach to joining forces with industry-leading partners to help people discover the events they love, ensure fans never miss their favorite shows, and enable live music organisers to sell more tickets.”
This partnership will provide Bandsintown’s highly engaged base of 30 million registered concert-goers the ability to purchase tickets to Eventbrite live music experiences directly on Bandsintown, without being redirected elsewhere. The focus is on helping consumers discover live experiences, meeting them where they are online, and delivering more sales to event organisers. Distributed commerce represents the future of ticketing, where consumers have great end-to-end experiences, from discovery, to purchase, right down to the at-event experience.
Eventbrite is the leading global ticketing and event technology platform. The company has processed over $5 billion in gross ticket sales since inception and powers more than two million events around the world each year. Built with a focus on reliability and scale, the platform serves hundreds of thousands of event organisers. In the UK, these include Showmasters, Telegraph Events, The Guardian, WOMAD music festival and many more. Organisers use Eventbrite to help boost ticket sales, promote and manage events, and analyse results across multiple sales channels: web, mobile, point-of-sale, and a growing distribution platform. Tens of millions of consumers also use Eventbrite every year to discover a variety of live experiences and get tickets on a safe, easy-to-use platform – from photography classes and obstacle runs to large concerts and festivals with tens of thousands of people. Founded in 2006 and headquartered in San Francisco, the company has a team presence in eight countries including the UK and processes tickets in 180 countries. Investors include Sequoia Capital, Tiger Global and T. Rowe Price. Learn more at www.eventbrite.co.uk
Bandsintown is a digital media company powered by music. With over 30 million registered concert-goers, and over 400K touring artists connected to the Bandsintown community, we are the premiere destination where artists and fans connect. To learn what we do for fans, click here. For artists, click here. For promoters, click here, and for brands, click here.