FUGA Tool Up With Senior Hires

Rene Andreasi Bassi & Michael Cassidy full size

  • Appoint René Andreasi-Bassi as Head of Digital Marketing & Promotions
  • Michael Cassidy joins as Head of Operations
  • Appointments bolster company ahead of planned growth

25 January 2016, London:-  Digital music distribution and services company FUGA have hired René Andreasi-Bassi as Head of Digital Marketing & Promotions and Michael Cassidy as Head of Operations in preparation for future expansion.

A specialist in brand positioning and content promotion across digital platforms, Andreasi-Bassi will lead the FUGA Digital Marketing & Promotions team, tasked with supporting FUGA’s aggregation clients’ retail marketing efforts and broadening relationships with DSPs. He will also oversee plans to grow FUGA’s international marketing capabilities.

Andreasi-Bassi has over a decade of experience in promotions and creative marketing having spent time at Discovery Networks, where he built the award-winning creative team from the ground up, as well as NBCUniversal and Liberty Global. More recently, he has worked on marketing campaigns for the likes of The Walt Disney Company, as owner of Dutch creative agency Promoloog. He will report to Christiaan Kröner, FUGA’s Director of Aggregation and Services.

Cassidy meanwhile, joins from Liberty Global where he was Software Development Manager. He will be a lynchpin of the operations team, overseeing the ongoing operational advancement of FUGA’s platform and client support services. A track record in development, including management roles at eBay and QBE Europe, and founding music start-up I Think Music, give him a deep understanding of tech and the types of operational challenges FUGA will continue to face as its platform evolves. Cassidy will report to FUGA’s CEO, Pieter van Rijn.

Said Andreasi-Bassi: “It’s a privilege to work at an innovative company like FUGA and I can’t wait to build up marketing services, helping our clients to reach their full digital marketing potential.

Commented Cassidy: “Joining FUGA is a really exciting move for me. After four years away from the music industry, managing development teams at eBay and TV cable company Liberty Global, I am proud to be back playing a leading role in music technology.”

FUGA CEO Pieter Van Rijn, added: “We’re very pleased to welcome highly experienced professionals René and Michael to the team. This is a time of opportunity, growth and continued change for FUGA and these new positions are key to making that happen.”

 

About FUGA

FUGA is the high-end technology partner for content owners and distributors.

With a platform encapsulating a broad array of services providing seamless end-to-end integration, FUGA is the number one choice for some of the largest labels, management companies, distributors and aggregators worldwide. These include Domino, Ministry of Sound, Spinnin’ Records, Armada Music, Epitaph Records, Ninja Tune, Hospital Records, Essential Music & Marketing, Ultra Records, Curb Records, Cargo Records and Nettwerk Music Group.

At the heart of FUGA’s platform is its adaptable and flexible technology that has been built, in conjunction with leading music partners, to meet rapidly evolving industry requirements. This ensures its clients are continually able to execute their content management, distribution, aggregation, analytics and royalty accounting in the most efficient way as the business evolves.

Connected to over 260 digital service providers worldwide, FUGA looks after over 1.8 million tracks, with up to 2.5 million track deliveries per month.

Established in 2006, FUGA is an independent company headquartered in Amsterdam with an international footprint.

www.fuga.com

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