Final Line Up Revealed For Music Finance Day

Easy Money? The Convention

Tuesday 22nd October 2013, 09.00 – 18.00

The Portico Rooms, Somerset House, Strand, London, WC2R 1LA

        • Technology Strategy Board, SkeetKaye, crowdfunding case studies added
        • Joining Tom Robinson, Kickstarter, PledgeMusic, Momentum, Edge Investments and more
        • UK’s largest music access to finance event

18th October, London:  The final line up for the UK’s largest access to finance event, Easy Money? The Convention, is out, and brimming with a variety of experts.

Joining the line up, Mike Skeet, Partner at SkeetKayeLLP, will be delivering a workshop on how to formalise the process of accepting money from friends and family, with the aim of protecting relationships and avoiding misunderstandings through the negotiation and creation of written agreements.

Also attending will be Richard Booth of Technology Strategy Board/KTN, which recently put forward £30m in support for small digital businesses in the creative industries sector. Booth will be available for 1:1 Advice Surgeries and the Technology Strategy Board will also be manning a stall at the Funding Marketplace.

In back-to-back panels exploring the different models of crowdfunding music projects, Kendel Ratley, Director of Marketing and Outreach at Kickstarter and Paul Barton, Head of A&R UK at PledgeMusic will each be interviewed with recent participants in successful campaigns, to share insights about the end-to-end process of modern patronage.  They will be interviewed by MusicTank Chairman Keith Harris, who will then bring both companies together in a panel, How To Get The Best From Crowdfunding.

In the final panel, entitled ‘The Financial Realities of Running a Music Business’, Harris will bring together Stars Redmond (Sweet! Group; Manager – AlunaGeorge) with Davin McDermott (Interim CFO –  Audioboo; Director – Createch Consulting) to discuss music business budgeting.  How far can you trust your A&Rs that this year’s write off will ever actually recoup? How do you square the corresponding management accounts with a very different set of tax accounts? How can you best plan financially when the weather can literally rain on your parade?


Presentations and panels:


  • Welcome – Keith Harris (Chairman, MusicTank)
  • Artist and 6 Music presenter Tom Robinson interviews Easy Money? author Remi Harris

Grant Funding

  • Grants for the Arts – Paul Bonham (Relationship Manager, Diversity and Music , Arts Council England)
  • Momentum Music Fund – Sarah Thirtle (Communications and Events Manager, PRS for Music Foundation)
  • Music Export Growth Scheme – Ian Moss (Director of Public Affairs, BPI)

Debt Funding (Loans)

  • Creative Industry Finance scheme – Mary-Alice Stack (Chief Executive, Creative Sector Services CIC)


  • Kickstarter case study – Kendel Ratley (Director of Marketing and Outreach)
  • PledgeMusic case study – Paul Barton (Head of A&R UK)
  • Working a crowdfunding campaign moderated panel – Kendel Ratley, Paul Baton & Keith Harris (Chairman, MusicTank)


Commercial Investment

  • Advanced Business Planning – David Fisher (Investment Director, Edge Investments)
  • Seed Enterprise Investment Scheme (SEIS) – Davin McDermott (Director, Createch Consulting)

Financial Realities

  • The Financial Realities of Running a Music Business – Davin McDermott (interim CFO, Audioboo, Director, Createch Consulting); Stars Redmond (Sweet! Management; manager, AlunaGeorge)
  • Closing – Keith Harris


  • Sponsorship: What You Need to Know – Julia Payne and Wendy Smithers (Directors, the::hub)
  • Friends and Family Dealmaking – Mike Skeet (Partner, SkeetKayeLLP)
  • Business Plan Financials – Davin McDermott (interim CFO, Audioboo, Director, Createch Consulting)
  • Joining the Dots (New models for commissioning, touring and financing live music) – Julia Payne (Director, the::hub)

1:1 Advice Surgeries

Delegates can book ten minute slots on a first-come, first-served basis with an array of speakers and organisations to get direct, personalised advice. Surgeries will be available with:

  • Ian Moss – BPI/Music Export Growth Scheme
  • Paul Bonham – ACE/Grants for the Arts
  • Kendal Ratley – Kickstarter
  • Julia Payne – the::hub/Joining the Dots
  • Lucie Caswell – Transmit
  • Sarah Thirtle – PRSF/Momentum Music Fund
  • Paul Barton – PledgeMusic
  • Creative Sector Services/Creative Industries Finance Scheme
  • Richard Booth -Technology Strategy Board/KTN
  • Emma Hill – UK Trade and Investment
  • Association of Independent Music

Funding Marketplace

Delegates can find out more about a range of funders and service providers. Stallholders include:

  • Transmit Consulting
  • PRS for Music Foundation
  • Creative Sector Services
  • the::hub
  • Technology Strategy Board/KTN
  • Association of Independent Music


Convention details:

Venue                  The Portico Rooms, Somerset House, Strand, London, WC2R 1LA

Date                      22 October 2013, 09.00-16.00 hrs with networking drinks reception taking place from 16.00-18.00 hrs

Tickets                  Advanced tickets – £50 student members, £90 members, £140 non-members

No walk-up on the day – tickets must be purchased in advance!

Guide details:

The convention is a counterpart to MusicTank’s recently published Easy Money? The Definitive UK Guide to Funding Music Projects, which features tips and tricks from a range of providers and includes case studies from several artists and entrepreneurs including End of the Road festival’s Sofia Hagberg, Red Grape Management and Carl Barât. The guide lists over 100 different funders of music across the six main sources of money – grants, crowdfunding, friends & family, loans, investment and sponsorship.

Price                      Free to members. Non-members – £34.99

Membership details:

Individual membership of MusicTank costs just £45. Benefits include event discounts and access to premium content, covering all MusicTank reports and transcripts, including this guide.


About MusicTank:

Established in 2003 MusicTank is a unique, neutral information hub for UK music business…addressing change and innovation through informed debate, objective analysis and industry engagement. Owned and operated by University of Westminster, its content-rich website – – contains a wealth of industry information and resources, together with event transcripts and podcasts, news, reports and research papers. Visitors to the site can sign up to a free monthly email newsletter, and for a small annual subscription, become members, giving access to premium content.

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