APP NEWS: NOW That’s What I Call an App: Noise Inc. Builds NOW iPhone App For EMI Music

  • App Offers Entire NOW Archive since 1983

London, 14th March 2012: – In its latest app release, today digital development company Noise Inc. reported that its newest app created for EMI’s NOW brand of music is giving  thousands of iPhone owners access to the whole NOW music archive.

The NOW app, available for free from the iPhone App Store, has quickly become EMI’s most popular music app, with more than 10,000 downloads in one week. The NOW app lets you check out the full tracklist for every numbered NOW album ever released, and allows you to preview, rate, comment and buy any track from the archive. The app includes the first NOW 1 album that released in 1983, and offers music up to the most current NOW 80 album release. A Top 20 playlist is also offered based on the most commented and top rated tracks selected by users. The app features include:

  • Pick a favourite track, comment on it, and share it with your friends.
  • Create your dream NOW playlist and share it on Facebook, rate and share your favourite friends playlists, with the playlist showing the most comments and likes appearing in the top playlist chart for the entire community to see.
  • Search the archive for your favourite track or artist to see how many NOW albums they feature on, with the option to create a playlist based around that artist or track and share with your friends.
  • Watch every numbered NOW TV ad in the app, and if you have Spotify you are just one click away from listening to every NOW playlist on your mobile.

Kim De Ruiter, Partner with Noise Inc., said: “We loved the challenge of bringing a retro-classic brand like NOW bang up to date with a new app, offering a variety of engaging features and social networking options.”

Alex McCloy, NOW Music Digital Marketing Manager, said: “The constant success of the NOW brand and the rapid growth of smartphones in recent years led us to team up with Noise Inc to develop a new and unique offering to the NOW consumer. We wanted to develop a product that would help extend the brand into the rapidly growing app space providing our consumers with a platform to engage time and time again with the ever growing NOW catalogue.

Noise helped us to really tap into the potential social elements around the brand in the app, as well as to help develop the perfect mobile destination for any NOW fan. We look forward to working with them on Future NOW products in the digital space.”

– end –

About Noise Inc.

Noise Inc. design and develop exciting, platform-agnostic apps, games and services for mobile devices. Whatever a clients’ digital ambitions and challenges, Noise Inc. will work with them to turn the opportunity into a reality.

Whether it’s creating and managing amazing content, or providing robust technical builds on everything from iPhones to Augmented Reality, or if you just want smart people, creating smart ideas to make your next marketing campaign exceed your wildest expectations, Noise Inc. are the people to talk to. The company, which combines high end innovative app development with bespoke digital marketing strategy, and is best of breed at both, launched at Midem 2011 with a string of A list stars and global music corporation clients, including Vodafone, Universal Music International and Sony Music, Decca, Defected Records, Ministry of Sound and Richer Sounds.

The brainchild of four execs, Jane Turner, James Coughlan, Kim De Ruiter and Mark White, Noise Inc. combines over 50 years of experience in marketing, brand development and technology.

Jane Turner‘s experience in IP, TV, film, music, publishing and merchandising was gained at WPP, Havas, Mintel and, most recently as global MD of Chorion Ltd.

Working closely with Universal Music, James Coughlan was part of the team that initiated Pixie Lott’s association with Vodafone, a mobile first.

Kim De Ruiter is an award-winning digital music and mobile marketer who was shortlisted in the top 50 leading women in the mobile industry by MEM (Mobile Entertainment Market).

About EMI Music
EMI Music is one of the world’s leading music companies, representing artists spanning all musical tastes and genres. Its record labels include Angel, Astralwerks, Blue Note, Capitol, Capitol Latin, Capitol Records Nashville, EMI Classics, EMI CMG, EMI Records, EMI Records Nashville, Manhattan, Parlophone, Virgin Classics and Virgin Records.

Tagged as: , , , ,